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B&A Sign of the Times (SOTT) 2022

Using a range of innovative research approaches, this year’s B&A Sign of the Times research delved into how consumer priorities have shifted during these unprecedented times.

You will find details on:

The age of hyper uncertainty
Societal stagnation
The online boom!
Rebooting sustainability
30 years of change

READ AND DOWNLOAD THE FULL RESEARCH REPORT HERE

Over the past month, we have been busy presenting the 2022 B&A Sign of the Times research to our clients to help feed into their plans for the year ahead.

If you would like more details on this research or a no charge 45-minute presentation of the findings for you or your team, please email maggie@banda.ie, niall.brennan@banda.ie, luke@banda.ie, neil@banda.ie



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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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