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B&A Sign of the Times (SOTT) 2022

Using a range of innovative research approaches, this year’s B&A Sign of the Times research delved into how consumer priorities have shifted during these unprecedented times.

You will find details on:

The age of hyper uncertainty
Societal stagnation
The online boom!
Rebooting sustainability
30 years of change


Over the past month, we have been busy presenting the 2022 B&A Sign of the Times research to our clients to help feed into their plans for the year ahead.

If you would like more details on this research or a no charge 45-minute presentation of the findings for you or your team, please email,,,

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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