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B&A Scales for Growth: Another Senior Appointment

As part of our growth strategy, we are delighted to announce the appointment of Jimmy Larsen to the board.

Jimmy has more than 20 years’ research and consultancy experience across Ireland, the UK and Scandinavia. He has a particular penchant for brand & advertising research, with expert skills in advanced statistics/data analytics (regression, segmentation, price elasticity modelling, etc.), behavioural economics and innovation.

 ‘B&A are in a growth phase and we are strengthening our team across a number of areas. We are delighted that Jimmy is joining us, as he brings a unique set of skills. This appointment follows that of Clare Kavanagh to the board. High quality research and insight is very much in demand and it requires experts. These are exciting times in B&A, with significant investment in technology and talent.’ Luke Reaper, Managing Director, B&A.

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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