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B&A Consumer Confidence Tracker, November 2020

Consumer confidence is showing some signs of relief but remains in negative territory.

This latest wave of the B&A Consumer Confidence Barometer was conducted from 19th November – 1st December.

Currently consumer confidence is at –46, which is a significant improvement compared to October when it was at -71.

The softening in consumer negativity is also evident across consumer attitudes towards the value of personal assets, future savings, spending and personal finances. All of which show some slight improvements on October results but remain in the negative overall.

This improvement in consumer confidence comes amid a backdrop of positive media coverage of a declining Covid case trend, positive vaccine news and the easing of level 5 restrictions.

However, despite this softening in negative consumer sentiment, Irish consumers will remain extremely concerned about what lies ahead for the economy until the Covid-19 vaccine is widely available.

All interviewing on this wave was conducted via B&A’s online barometer.

Survey results are based on a sample of 1,019 adults aged 16+, quota controlled in terms of age, gender, socio-economic class and region to reflect the profile of the adult population of the Republic of Ireland. All interviewing on this wave was conducted via B&A’s online omnibus.

For more information, please contact Anita: anita@banda.ie

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