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B&A Consumer Confidence Tracker, February 2021

Consumer confidence continued to decline in February as Covid-19 health related restrictions were extended.

This latest wave of the B&A Consumer Confidence Barometer was conducted from 18th February – 1st March 2021.

Currently consumer confidence is at -57; a continued decline from the improvement experienced before Christmas, when it was at -46.

The decline in consumer confidence is also reflected by a decline in consumer attitudes towards saving, value of personal assets and personal finances. High levels of consumer caution towards spending also remain evident.

These declines are hardly surprising however due to the identification of new Covid variants and the extending of Covid-19 health related restrictions, which occurred during the fieldwork period.

Undoubtedly difficult times lie ahead for Irish consumers. All interviewing on this wave was conducted via B&A’s online barometer.

Survey results are based on a sample of 989 adults aged 16+, quota controlled in terms of age, gender, socio-economic class and region to reflect the profile of the adult population of the Republic of Ireland. All interviewing on this wave was conducted via B&A’s online omnibus.

For more information, please contact Anita: anita@banda.ie

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