A softening in consumer negativity is evident as hopes for a vaccine gather pace. – B&A Consumer Confidence
This latest wave of the B&A Consumer Confidence Barometer was conducted from 15th – 28th October.
Currently consumer confidence is at –71, which is a slight softening in negativity compared to –77 in September.
The latest figures also suggest a softening in personal income concerns and an improvement in ability to save, albeit both measures remain at very low levels (-24 and -12 respectively).
Attitudes towards the value of personal assets and spending have remained relatively stable however.
Given the timing of the research the most obvious factor fuelling the softening in consumer negativity is the positive developments in a Covid-19 vaccine.
However, until a vaccine is widely available choppy waters lie ahead for consumer confidence…
Read more here.