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Gaming and Lotteries


B&A has worked in the lottery and gaming arena for more than 20 years helping to develop games, track participation, evaluate engagement and monitor public perceptions of the sector. The same team also focuses on computer and console games. Extensive studies have involved clinics, groups, ethnography, large scale tracking and longitudinal studies, as well as mass surveys at race tracks and other meetings. Gaming and lotteries are well developed in Ireland and we have evolved a strong skillset for interrogating and exploring opportunities, whether on terra firma or in the virtual world. Take a punt with Elaine & Neil

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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