A rising economic tide doesn’t necessarily float all boats.

This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 7^th – 14^th August 2024.

Consumer confidence has improved marginally in August 2024. It now stands at a net rating of -23 (those feeling downbeat versus those feeling more upbeat), compared to -24 in July.

What is most striking is that while positive sentiment is moving slowly, the proportion of those who are pessimistic for the future continues to decrease and is now at a two and a half year low.

Indeed, confidence is at a 31-month high (stretching back to January 2022)  and is up across all regions. In particular, Dubliners are more upbeat.

Females, those aged 35-54, or from lower social classes (C2DEs), and residents living outside Dublin continue to be more pessimistic about the year ahead. These cohorts have consistently been more downbeat over time.

Two in five (41%)  expect to save less in the coming year. However, nearly a quarter (23%)  are upbeat in their savings intentions; this represents an increase of five points since July in terms of saving intentions.

Nearly seven in ten (68%) are “coping” with the cost-of-living crisis. Against a background of lower inflation (and interest rate cuts, along with a giveaway budget to come), they have arguably weathered the cost-of-living storm.

DOWNLOAD AND READ THE FULL REPORT

For more details and the full report, please contact Paul Moran and Pooja Sankhe: paul.moran@ipsos.com and pooja.sankhe@ipsos.com

The Consumer Confidence report is conducted via the Ipsos B&A Acumen Online Barometer. Our group of research professionals has vast expertise in various omnibus methodologies. View our schedule here: https://banda.ie/research_technique/consumer-omnibus/