Qualitative
Face to face groups
Face-to-face groups provide us with an unrivalled opportunity to interact directly with people and gain authentic, reliable insights, ‘reading’ their non verbal responses as well as what they say.
Our qualitative team manages the entire face-to-face group process from start to finish, putting expert focus on participant recruitment. From developing a new communications campaign to exploring NPD ideas, we employ reliable, innovative techniques to unlock consumer insight, using technology that enables our clients to experience groups in real time wherever they take place.
