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B&A is at the forefront of pioneering digital research from both a qualitative and quantitative perspective.
We were one of the first to conduct online focus groups, online forums, passive app tracking and build customer communities, more notably the Urban Life panel for Metro Herald.
We script and host most online studies in house and often use panellists from the Acumen online community.
Acumen Online is Behaviour & Attitudes online consumer panel.
The Acumen Panel is a panel of people who have volunteered to complete market research studies, with thousands of members across the whole island of Ireland.
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.