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Statistics sell. PR professionals know the value of providing data about the number who think one thing or who do another. Public opinion projects focussed on developing PR angles and media coverage constitute a large and ever-expanding element of B & A’s output. B&A has developed particular expertise at designing research which excites the public and attracts the media. Not all research sells as effectively. Our 1,000 adult Barometer, run twice a month and the monthly Telebarometer, also a nationally representative 1,000 adult sample, provide ideal ways for accessing large, opinion poll-standard studies, even on a tight budget. Equally, fast turnaround studies through our Acumen online panel are an excellent way at collecting data on lighter topics. Our service encompasses questionnaire design, fieldwork, analysis and presentation and helping clients to uncover the aspects or angles which will have greatest traction in the media. We will proof clients press releases and ensure that a study meets with the action standards necessary for publication. Talk to Larry, Elaine or John
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.