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B&A has a long history of polling in both the political and social spheres. The B&A/Sunday Times Polling series is widely acknowledged as highly accurate and is utilised by academics and media. Currently B&A holds the Eurobarometer contract for all fieldwork surveys in Ireland on behalf of the European Commission. In addition, it is also now the fieldwork contractor for TILDA (which is the largest social study in Ireland), with all interviewers trained to the highest of standards (including test procedures). B&A also conduct up to 9,000 random probability interviews per annum as part of the National TAM Establishment Survey which sets the standard for the Irish TV audience measurement. It was also recently awarded the RTE Exit Poll for the 2014 European Elections (N=3,000 in 15 hours) – hence the quality of the B&A’s fieldwork is well established with levels of accuracy of 99% documented. The organisation polls over 250,000 people per annum. Thus B&A have the capacity and scale to undertake field work rapidly and to the highest quality with 200+ experienced fieldwork staff highly trained and experienced with use of Computer Assisted Personal Interviewing (CAPI), including the latest tablet devices under the new Eurobarometer protocol for best practice in interviewing.
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.