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Who We Are

Behaviour & Attitudes provide clients with a deeper understanding of their brands, their consumers and the markets within which they operate.
We explore and establish the potential for competitive advantage.

We are Ireland’s leading independent market research agency.

Latest News


Sunday Times / Behaviour & Attitudes Opinion Poll February 2016

6/02/16 Read more

Age Discrimination and our Attitudes to Older Colleagues

2/02/16 Read more

Shopper Learnings From 2015

27/01/16 Read more

Our People


Our research team blends depth of expertise with experience across a breadth of industries and sectors. They are as comfortable and experienced presenting in the boardroom and at industry conferences, as they are chatting with shoppers, drinkers, pet owners or opinion leaders. If you are looking for a fresh approach to your market, an expert in creativity, someone with telecoms knowledge, or the skillset to navigate a sensitive political or personal topic, we have the research team that can do it for you.

Phelim O’Leary

Phelim is a founder and one of the original Directors of Behaviour & Attitudes. His …

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Phelim O'Leary

Brenda Waldron

Brenda heads up administration and office management at B&A and has been with the company …

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Brenda Waldron

Anita Mullan

Anita joined B&A in 2011 having worked in the Market Research industry for four years …

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Anita Mullan

Carol Motyer

Field Supervisor

Working with Researchers & Field Interviewers

Wants to be Mary Berry when she grows up!

Carol Motyer

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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