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Who We Are

Behaviour & Attitudes provide clients with a deeper understanding of their brands, their consumers and the markets within which they operate.
We explore and establish the potential for competitive advantage.

We are Ireland’s leading independent market research agency.

  • B&A Consumer Confidence Tracker December 2016 Read more
  • 8 Consumer Themes And What It Means For Marketing Read more
  • Sunday Times / Behaviour & Attitudes Opinion Poll November 2016 Read more
  • Drift back towards mainstream parties – Sunday Times Poll Read more
  • 33% of last Christmas spend was online in Ireland. This will grow by a fifth to 40% in 2016. Read more

Latest News

B&A

B&A Consumer Confidence Tracker December 2016

14/12/16 Read more

8 Consumer Themes And What It Means For Marketing

22/11/16 Read more

Sunday Times / Behaviour & Attitudes Opinion Poll November 2016

12/11/16 Read more

Our People

B&A

Our research team blends depth of expertise with experience across a breadth of industries and sectors. They are as comfortable and experienced presenting in the boardroom and at industry conferences, as they are chatting with shoppers, drinkers, pet owners or opinion leaders. If you are looking for a fresh approach to your market, an expert in creativity, someone with telecoms knowledge, or the skillset to navigate a sensitive political or personal topic, we have the research team that can do it for you.

Elaine Sloan

Elaine began her career in Irish Marketing Surveys and joined B&A when it was initially established in …

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Elaine Sloan

Carol Motyer

Field Supervisor

Working with Researchers & Field Interviewers

Wants to be Mary Berry when she grows up!

Carol Motyer

Dean Howlin

Dean is the head of B&A’s statistical analysis unit which comprises 3 analysts and 4 …

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Dean Howlin

Corinna O'Brien

Research Support

Charting & Administration

As quick with the typing as she is on the dance floor!

Corinna O'Brien

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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