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Who We Are

Behaviour & Attitudes provide clients with a deeper understanding of their brands, their consumers and the markets within which they operate.
We explore and establish the potential for competitive advantage.

We are Ireland’s leading independent market research agency.

Latest News


B&A’s Post Brexit Consumer Confidence Tracker

21/07/16 Read more

Sunday Times / Behaviour & Attitudes Opinion Poll July 2016

16/07/16 Read more

Latest BDO / B&A Optimism Index Pre-Brexit

5/07/16 Read more

Our People


Our research team blends depth of expertise with experience across a breadth of industries and sectors. They are as comfortable and experienced presenting in the boardroom and at industry conferences, as they are chatting with shoppers, drinkers, pet owners or opinion leaders. If you are looking for a fresh approach to your market, an expert in creativity, someone with telecoms knowledge, or the skillset to navigate a sensitive political or personal topic, we have the research team that can do it for you.

Yvonne Brannick

Field Supervisor

Working with Researchers and Field Interviewers

Would prefer it if the Greenway stretched from Achill to Dublin!

Yvonne Brannick

Brenda Waldron

Brenda heads up administration and office management at B&A and has been with the company …

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Brenda Waldron

Carol Motyer

Field Supervisor

Working with Researchers & Field Interviewers

Wants to be Mary Berry when she grows up!

Carol Motyer

Sinéad Fagan

Company Accountant

Financial and Management Accounting

You should see her poker face!

Sinéad Fagan

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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