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Who We Are

Behaviour & Attitudes provide clients with a deeper understanding of their brands, their consumers and the markets within which they operate.
We explore and establish the potential for competitive advantage.

We are Ireland’s leading independent market research agency.

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Our People


Our research team blends depth of expertise with experience across a breadth of industries and sectors. They are as comfortable and experienced presenting in the boardroom and at industry conferences, as they are chatting with shoppers, drinkers, pet owners or opinion leaders. If you are looking for a fresh approach to your market, an expert in creativity, someone with telecoms knowledge, or the skillset to navigate a sensitive political or personal topic, we have the research team that can do it for you.

Trevor O'Brien


Production and distribution of stimulus, stock level management.

Does so many impressions that he has forgotten his own voice.

Trevor O'Brien

Ciarán McGuirl

Ciarán has been working in market research since 2008. He spent 6 years working for …

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Ciarán McGuirl

Stephen Brady

Data Analysis Executive

Online Research

Doesn’t understand the meaning of ‘quirky’

Stephen Brady

Karyn O'Farrell

Research Support

Charting & Administration

Has a fear when dunking biscuits of them falling into her tea.

Karyn O'Farrell

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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