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Behaviour & Attitudes provide clients with a deeper understanding of their brands, their consumers and the markets within which they operate.
We explore and establish the potential for competitive advantage.

We are Ireland’s leading independent market research agency.

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More than half of men feel that pubs are a good place to talk about sensitive issues.

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Our People

B&A

Our research team blends depth of expertise with experience across a breadth of industries and sectors. They are as comfortable and experienced presenting in the boardroom and at industry conferences, as they are chatting with shoppers, drinkers, pet owners or opinion leaders. If you are looking for a fresh approach to your market, an expert in creativity, someone with telecoms knowledge, or the skillset to navigate a sensitive political or personal topic, we have the research team that can do it for you.

Ciarán McGuirl

Ciarán has been working in market research since 2008. He spent 6 years working for …

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Ciarán McGuirl

Elaine Sloan

Elaine began her career in Irish Marketing Surveys and joined B&A when it was initially established in …

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Elaine Sloan

Ciara McCarthy

Ciara is our newest executive recruit and joined the team in early 2014. She has …

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Ciara McCarthy

Glenn Moore

Glenn has been at B&A since 2005 and Deputy CATI Manager since 2008. He is in …

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Glenn Moore

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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