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B&A has close to 250 interviewers around the country who work across all types of studies: our fortnightly consumer omnibus, the Nielsen TAM (television audience monitoring) survey, central location product and ad tests, store exits studies, the national longitudinal study on aging (TILDA), interviewing 8,000 older adults per survey wave, the EC’s regular Eurobarometer.
All of our interviewers are now laptop equipped and most surveys are computer hosted, enabling them to play TV ads on the doorstep, recording facial response and even timing the speed of reaction to a question.
Face-to-face interviewing allows for the most direct, interactive and empathetic experience.
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.