B&A Sign of The Times; Pre-Budget Zeitgeist – 2023

Following on from the B&A Sign of the Times (SOTT) report in Spring 2023, this report provides an update on the current mindset of people, their concerns, and impact on their behaviours.

B&A Sign of the Times 2023

For over a decade, B&A has conducted the annual Sign of the Times research which delves into the consumer mindset, consumer decision-making, and the cultural and societal context in Ireland.

B&A Sign of the Times (SOTT) 2022

Following on from the successful release of the 2022 edition of the annual ‘B&A Sign of the Times’ consumer research in the Irish Times, the full research report is now available. If you would like more details on this research or a no charge 45 minute presentation of the findings for you or your team, […]

B&A Sign of the Times (SOTT) 2021

Following on from the successful release of the 2021 edition of the annual ‘B&A Sign of the Times’ consumer research in the Irish Times, the full research report is now available. If you would like more details on this research or a no charge 45-minute presentation of the findings for you or your team, please […]

Sign of The Times (SOTT) Marketing Society Webinar 7th May 2020

Sign of the Times 2020

Our annual Sign of the Times report is now available.  We’re looking at the Irish psyche prior to this crisis, what’s top of mind for the nation, how our perceptions, attitudes and behaviour are changing, particularly in relation to the State of the Nation, The Climate Crisis and Technology.    

Sign Of The Times 2019

In this year’s review of consumer trends we have got up close and personal to living in Ireland. Using a novel combination of face-to-face and digital qualitative we have captured a ‘day in the life’ of Irish citizens. The report also draws from B&A published data on the economy, health, technology and shopping providing a […]

Sign Of The Time 2018

In a buoyant economy we are fascinated by health but bewildered by contradictory information. In the search something we can trust we are more likely to believe a TV show than Social media. We are beginning to step back from the intense buzz of an ‘always on’ lifestyle by detoxing from technology or bizarrely by […]

B&A Techscape 2017

The Techscape section of the B&A Sign of the Times

Sign of the Times Techscape 2017

79% of us access the internet once or more a day. Read the Sign of the Times Techscape 2017 report to find out more.

B&A Sign Of The Times 2017

B&A brings you the latest review of consumer trends in Ireland. This is the 8th Annual Sign of the Times review and it brings together the results from in-house projects combining specially commissioned groups, and survey data. We also look at ‘Irishness’ in 2017, how the world views us and the impact of shifts in […]

Sign Of The Times 2016

This is our seventh annual Sign Of the Times review of consumer trends. It combines the assembled insights from our senior team of researchers across the full year. Updated figures from our published surveys and other sources have also been included.