About
We are Ipsos B&A, Ireland’s leading research & insight agency. We are experts in market research, helping our clients to solve the problems they face using bespoke approaches informed by many years’ experience. Ipsos is the successor of MRBI which started out in 1962, and Behaviour & Attitudes has been in business since 1985. The combination of the two agencies brings a blend of expertise and specialism with unrivalled local and international resources.
What we do
Knowledge may be power, but understanding is what gives you an advantage. Our expertise lies in interpreting what people think and do, harnessing those insights to better prepare you for the challenges you face.
Effective research that delivers strong, actionable insights is the product of innovation. At Ipsos B&A we apply intelligence with a unique blend of imagination and lateral thinking. Our diverse team is one that possesses both years of experience and the energy of youth, employing methodologies that range from the tried and tested to the experimental and new.
Explore our Research Techniques
How we do it
Each of our clients is different, with unique challenges to overcome. We create bespoke research strategies powered by expertise and intelligence.
Discover Ipsos B&A ModelsAwards
We are pioneers in qualitative and quantitative methodologies. B&A has been recognised a record 35 times by the Marketing Society of Ireland. We are also winners of The Media Awards 2023 and the Irish Sponsorship Awards.
2023
Best Research Initiative GOLD with RTE Media sales
— The Media Awards 2023
2023
Best Use of Research
— Irish Sponsorship Awards 2023
2022
B2B Dept of Finance Credit Demand Survey
— Marketing Society Awards
2021
COVID-19 and its Implications For Brand Growth
— Marketing Society Awards
2020
Customer Experience Research Softening the Blow
— Marketing Society Awards
2019
CXX (Customer Experience Excellence) Transforming an Organisation
— Marketing Society Awards
2019
Brand Development & Strategy
— Marketing Society Awards
2018
Product Innovation & NPD Research
— Marketing Society Awards
2018
Public Policy & Social Research
— Marketing Society Awards