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The B&A Collection


We have always liked art and have long been of the opinion that market research is more an art than a science. We also believe that businesses should invest in the arts and this has become a core commitment of the company.

During Behaviour & Attitudes’ early establishment phase, the company considered various ‘thank you’ gift ideas for clients at the end of each year. This led to the concept of commissioning original fine-art prints by leading Irish artists, through the medium of traditional hand printing techniques, such as lithography and etching.

Our intention was to provide clients with a unique piece of art which would have a number of roles:

  • Signal appreciation of our businesrelationship with clients
  • Demonstrate synergy between business and the arts
  • Showcase talented Irish print artists and various print techniques

A solid relationship with The Graphic Design Studio and its artists is now in its 28th year and has featured a different artist each year. The works they created for our clients are shown here along with details of the artists.

The B&A print collection has received twawards from Businesto Arts in recent years: ‘Best Business/Arts Collaboration by a Small Business’ in 2003, and the Jim McNaughton Perpetual Awarfor BesCommissioning Practice’ in 2008. 


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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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