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Home — Research Techniques — Face-to-face survey (CAPI)
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Face-to-face survey (CAPI)

The face-to-face interview continues to be the most representative methodology for solid, reliable quantitative studies.

Face-to-face in-home interviewing enables rural communities, still a third of the population, to be proportionately included in studies. Ipsos B&A conducts a large cross-section of such work, including our fortnightly general public omnibus survey, the Nielsen TAM (television audience monitoring) Establishment Survey, Eurobarometer, The European Social Survey (ESS), Commission for Communications Regulation (ComReg), Commission for Regulation of Utilities (CRU), The Central Bank and The Irish Longitudinal Study on Aging (TILDA) which interviews 8,000 older adults per survey wave. Click here for our 2024 schedule.

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