Why do people make the choices they do? This is the question that drives Niall, a behavioural science expert with an MSc Degree in Human Decision Sciences from Maastricht University in the Netherlands and a BBS from DCU.

Having established a solid reputation for developing strategic research solutions using digital ethnography, he has a background as a researcher and brand strategist working for a range of clients in the health, education, finance, tourism and FMCG industries.