Luke is a predominantly qualitative researcher and has recently joined the team at Ipsos B&A.

Passionate and curious about exploring human behaviour, Luke has experience in using qualitative and quantitative methods on projects spanning concept testing, creative development, brand, consumer sentiment and behaviour.

Before joining Ipsos B&A, Luke worked as a research executive for another agency as part of both the quantitative and qualitative research teams, and has worked with a range of leading clients in tourism, alcohol, healthcare, education, sustainability and FMCG industries.