Leveraging a wealth of international experience, Jiahui brings a global perspective and diverse skillset to her research endeavors.

Jiahui commenced her research career with Ipsos B&A in 2022, contributing significantly to sectors such as Consumer Insight, Public Affairs, and Financial Services. Armed with a Master’s degree in Digital Marketing, she excels in Qualtrics, Excel, and other data tools, seamlessly integrating these skills into her daily tasks to enhance project outcomes. Outside of work, she enjoys bouldering, reading, and playing the violin.