Deirdre is an experienced market and media research professional with a background on finding insights, storytelling and deriving business actions from data with an emphasis on using qualitative data, Excel and presenting.

Deirdre is experienced in quantitative research including customer experience, brand trackers, panel development and the occasional foray into data weighting. She also specialises in marketing communications, social media, PR, and branding.

Deirdre has a Bachelor of Applied Arts from Toronto Metropolitan University in Canada.