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Larry has been a market researcher for 25 years, and with B&A since 1997. He is a Director and Shareholder, and works on qualitative and quantitative studies. He is the company representative to International Reseach Institute (www.irisnetwork.org), B&A’s global network, and served on its board for almost 10 years.Focus
Healthcare, media, international studies, conference speaking, workshops, qualitative & quantitative, alcohol.Methodologies & Qualifications
Larry is a former council member of the Marketing Society & of International Research Institutes, and is a graduate of UCD with a Commerce degree and a post grad in Marketing Practice.Otherwise
Larry is married with 4 sons and does a lot of football related things, but mainly coaches an under 17’s team. Amazed his parents by leaving Guinness to join B&A. Building maintenance man.
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.