Reports: Sign of the Times
B&A Sign of the Times 2015
Most feel 2015 is the year the country has turned a corner.
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This report explores the a country divided – city buzz and country cynicism.
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The 2013 edition of B&A’s Sign of the Times focussed on emergent consumer behaviour and what it meant for business.
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In 2012 the Sign of the Times report had a different focus, with a group of New Irish in Sligo and an online extended group with pre-career Ex Pats living in Australia.
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Drawn from observations in 100s of consumer research projects over the course of 2011 and a series of group discussions in the final few weeks of the same year, this report attempted to capture the zeitgeist in Ireland at that time.
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This report presents what we heard ‘from the horse’s mouth’ and what it meant to be Irish in 2010.
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