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NPD

NPD

We’ve created a reliable blueprint for pre-testing new products and concepts.

We’ve created an NPD analysis model that reliably measures the 15 most relevant factors underlying successful innovation, collaborating with others to refine our thinking on the subject. We have successfully applied it on many projects in Ireland and on studies we have undertaken in Germany, the UK and Canada.

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To understand consumer behaviour, we must understand the needs that drive that behaviour.

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AdEffect is Ipsos B&A’s tool for evaluating advertising campaigns and providing solid, insightful, detailed feedback on ideas and executions.

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Our Research Panel Acumen Online

AcumenPanel.ie is our own independent panel of 40,000+ consumers. Recruited through online and outdoor advertising, it gives you access to the opinions of the most representative consumer panel in Ireland.

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