Customer Experience (CX) Series in Marketing.ie – Net Promoter 3.0
Our in-house CX specialist, Clare Kavanagh, has written a series of Customer Experience articles that featured in Marketing.ie.
The second article focuses on Net Promoter 3.0 – is it additional insight or burdensome analysis?
The Net Promoter System revolutionised CX measurement and is now a feature of almost all CX studies. In this article Clare reviews the opportunities for improved insight but also the additional data gathering and calculation requirements, sometimes onerous, of the new improved Net Promoter 3.0 system.