Customer Experience (CX) Series in Marketing.ie – Conscious of Data Posing as Insight
Our in-house CX specialist, Clare Kavanagh, has written a series of Customer Experience articles that featured in Marketing.ie.
The first article looks at how consumers now have a powerful voice through social media, keeping close to them is essential.
As we live through the so-called ‘great resignation’ are your employees feeling happy in their job; do they believe they are well trained? Do they feel empowered and motivated to deliver the customer experience as promised in the company’s ads?
We also need to understand the context of our marketplace and delve deeper into assessing the cultural zeitgeist. An initiative that worked pre-pandemic may not be popular now.