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Neil is a Director and Shareholder of B&A. He joined the company in 1999. A qualitative specialist, he has a broad range of experience of many industry sectors and is a 3 time award winner having received awards from the Marketing Society and the All Ireland Marketing Awards. He is the author of the annual B&A ‘Sign of the Times’ report which provides an analysis of culture and consumer trends in Ireland.Focus
A qualitative specialist in all industries, in addition to moderating interviews over many years, he is increasingly asked to facilitate workshops to help turn research insight into practical actions.Methodologies & Qualifications
Neil is an English and Sociology graduate of Trinity College Dublin. He worked for six years for two research agencies in London (City Research Associates and Campbell Keegan) before returning to Dublin where he joined Lansdowne Research.Otherwise
He likes getting off the beaten track which translates as white water kayaking in the Ardeshe, rafting in Montenegro and wild camping in Sweden in recent years.
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.