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Tayto has been named the ‘most-missed’ food by Irish shoppers who have spent time living abroad, according to the seventh annual ‘Brand Preferences Amongst The Diaspora’ study, undertaken by Behaviour & Attitudes on behalf of Checkout magazine. Almost half (46%) of those surveyed said that they missed the iconic crisp brand ‘a lot’ while living abroad, and almost 3 in 10 (29%) said it was the brand they missed most.
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.
