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Wish You Were Here – Checkout

Tayto has been named the ‘most-missed’ food by Irish shoppers who have spent time living abroad, according to the seventh annual ‘Brand Preferences Amongst The Diaspora’ study, undertaken by Behaviour & Attitudes on behalf of Checkout magazine.  Almost half (46%) of those surveyed said that they missed the iconic crisp brand ‘a lot’ while living abroad, and almost 3 in 10 (29%) said it was the brand they missed most.

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