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Research Techniques


Our expertise lies in choosing the appropriate methodology to address our clients marketing problems. We are absolutely solution-neutral and, dependent on the brief, might recommend a qualitative solution, a quantitative approach or a combination of the two.


B&A is Ireland’s leading qualitative agency. Qualitative research is concerned with understanding why people behave as they do and what might be driving their behaviour and beliefs. This is where we are seeking an understanding of underlying motivations and perceptions, to delve deeper.

We also use qualitative techniques when we need to explore new directions, uncover new insights, and inform the development of marketing and communications strategy.


Quantitative studies set out to measure and quantify public opinion and behaviour, using structured samples that aim to represent the population (or a subset of it).

B&A ensures the highest possible standards by doing as much as possible in-house, and striving for excellence in every aspect of what we do.

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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