B&A Sign Of The Times 2017

B&A brings you the latest review of consumer trends in Ireland.

This is the 8th Annual Sign of the Times review and it brings together the results from in-house projects combining specially commissioned groups, and survey data.

We also look at ‘Irishness’ in 2017, how the world views us and the impact of shifts in technology, shopping and international politics.

Updated figures from our published surveys and other sources have also been included.

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Shopperwatch January 2017

B&A’s ShopperWatch research for Checkout magazine on Christmas purchasing patterns examining whether grocery shoppers enjoyed their Christmas, spending patterns, and the Brexit impact.

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Sunday Times / Behaviour & Attitudes Opinion Poll January 2017

Fianna Fail lead stretches in the Sunday Times / Behaviour & Attitudes Opinion Poll

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B&A Consumer Confidence Tracker December 2016

Consumer outlook at the start of 2016 was quite positive, however uncertainty over the make-up of the new Government, followed by the Brexit vote in June and a period of industrial unrest during the latter part of the year, are likely to have deterred confidence rates from improving as the year progressed.

As we approach the end of 2016, the two speed economy of Dublin vs outside Dublin is still apparent. The Dublin centred dip in consumer confidence following the Brexit vote has subsided and a widening in confidence between Dublin and outside Dublin is again evident (Dubliners are now three and a half times more confident about the economy next year vs. those outside the capital).

Despite improvements in employment rates and Live Register numbers falling sharply since the beginning of the year, consumer confidence has ‘bumped’ along at relatively low levels throughout most of 2016.

Read more in the B&A Consumer Confidence Tracker for December 2016

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Sunday Times / Behaviour & Attitudes Opinion Poll November 2016

Mainstream parties maintain grip as Sinn Fein support consolidates.

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