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B&A

Many of the projects we work on are confidential to their commissioning clients. However, some clients are happy to publish and indeed we run quite a number of projects to get a feel for changes and for the mood of the consumer.
We are happy to be able to share some of these and feel free to use or share these (but do credit us if you use them).
If you would like to know more about any of the reports you see here, or if you think there is something we can help you with, please feel free to contact us.

T: +353 (0)1 205 7500
F: +353 (0)1 205 7522
E: info@banda.ie

TV Trends – A view from the Establishment Survey

19/10/16

TAM Ireland commission the Establishment Survey twice a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 6 months.

The Establishment Survey is also a useful resource in monitoring trends in hardware ownership It also provides Nielsen with a continuous pool of recruits for the TAM Panel

TV Trends – A view from the Establishment Survey

20% of us kick off Christmas with Cyber Monday

7/10/16

20% of us kick off Christmas with Cyber Monday while a similar number prefer to do Black Friday, in store. Half of everyone under 35 will have started the Christmas season early in one or other way.

Read more in our Omnichannel Study released October 6th.

B&A Consumer Confidence Tracker September 2016

6/10/16

Ireland’s subtly improving GDP and GNP are not being reflected in consumer confidence, as consumers attitudes towards the economic outlook of the country has remained steadfast since the dip experienced post the Brexit vote. It should be noted that future confidence is lower now than compared to September 2015.