Start searching:

Reports

report thumbnail
31 March 2023

B&A Sign of the Times 2023

For over a decade, B&A has conducted the annual Sign of the Times research which delves into the consumer mindset, consumer decision-making, and the cultural and societal context in Ireland.

Download Report
report thumbnail
20 March 2023

Sunday Times / Behaviour And Attitudes Poll March 2023

Support for Fianna Fail has taken a four-point hit amid a backlash over the government’s decision to lift the eviction ban and its handling of the housing crisis.

Download Report
report thumbnail
2 March 2023

Customer Experience (CX): How to start making the case for investment in customer experience

Our in-house CX specialist, Clare Kavanagh, has written a Customer Experience article about the value of making a financial case for improving CX, with some simple strategies to do. The article also looks at the conundrum facing many companies that the better you are at CX , the harder it is to improve and sustain […]

report thumbnail
1 March 2023

B&A Consumer Confidence January 2023

Consumer confidence rising further as inflation continues to decline This wave of the B&A Consumer Confidence Barometer was conducted from the 19th– 31st of January 2023.

Download Report
report thumbnail
20 February 2023

Sunday Times / Behaviour And Attitudes Poll February 2023

Fine Gael recovers, but Sinn Féin remains the most popular party despite a drop in support.

report thumbnail
30 January 2023

Department of Finance: SME Credit Demand Survey

The Department of Finance has published the latest in its series on SME Credit Demand Surveys which covers the period April 2022– September 2022. This survey series is currently being conducted by B&A, on behalf of the Department of Finance. The survey captures a full picture of the SME landscape in Ireland.

Download Report
report thumbnail
27 January 2023

B&A Consumer Confidence December 2022

With a slight easing in inflation, consumer confidence sees a further, slight improvement in December This wave of the B&A Consumer Confidence Barometer was conducted from the 9th-20th of December 2022.

Download Report
report thumbnail
23 January 2023

Customer Experience (CX) Series in Marketing.ie – Customers Deserve Choice of Channels

Our in-house specialist, Clare Kavanagh (Board Director), is writing a series of articles for Marketing.ie In this, the fourth and final article in this series, Clare talks about how digital experiences often conceived and delivered at pace throughout the pandemic are not meeting customers’ expectations or needs now.

Download Report
report thumbnail
18 January 2023

The Joy of Christmas Ads

In a last celebration of Christmas 2022, we have looked at 8 TV ads that were on-air to explore their emotional impact, level of Christmas joy and Christmas spirit, and to highlight what resonated with viewers of each ad. 

Download Report
report thumbnail
3 January 2023

CRU Consumer Survey 2022

B&A was commissioned by The Commission for Regulation of Utilities (CRU) to carry out a survey of approximately 2,000 residential customers and 650 SME’s.

Download Report
report thumbnail
20 December 2022

Department of Finance: Retail Banking Review Report

Jimmy Larsen and his team at B&A conducted the consumer survey and presented at the dialogue.

Download Report
report thumbnail
16 December 2022

B&A Consumer Confidence November 2022

Further increase in consumer confidence in November but confidence remains at a very low level. This wave of the B&A Consumer Confidence Barometer was conducted from the 18th-29th of November 2022.