Shopper Watch Feb 2019
Welcome to ShopperWatch, a partnership between Checkout and B&A (Behaviour & Attitudes). Every month, ShopperWatch tracks shopper opinions on retailer advertising, new product launches, and retailer and brand promotions. The first aspect of the ShopperWatch feature asks 506 shoppers for their opinions on what’s hot on the shelves and on the screens each month.
The research undertaken for this month’s ShopperWatch looks into consumer purchasing patterns regarding free-from foods, such as gluten-free, wheat-free, dairy-free and nut-free foods. It is interesting to see that half of those surveyed have admitted to purchasing from this category, which provides us with yet further evidence of the modern consumers’ desire to embrace healthier lifestyles.
Read more here: https://banda.ie/wp-content/uploads/Shopperwatch-Feb-2019.pdf