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Shopperwatch April 2017

In this month’s edition of Shopperwatch, B&A examines grocery spend among Irish grocery shoppers.

We are maturing as economic units. The more economic cycles and events we experience, the more we adapt and learn. These survey results suggest that austerity has caused us to considerably improve our estimates on what we spend on groceries.

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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