20×20 Campaign: If she can’t see it, she can’t be it

20×20, the movement originated and driven by the creative agency Along Came A Spider, set out two years ago to create a measurable shift in the perception of women in sport in Ireland, so that it would be seen as something strong, valuable and worth celebrating.

A key objective for 20×20 was to make women’s sport a bigger part of Irish culture by making it more visible. Research commissioned by 20×20 and conducted by Behaviour & Attitudes, details significant success here with 80% of Irish adults – rising to 84% of Irish men – saying they are more aware of women’s sport now, than before the movement launched two years ago.