Ipsos B&A TechScape 2024

The 2024 Ipsos B&A TechScape report provides a comprehensive picture of the Irish population’s relationship with technology.  The report primarily uses face-to-face research to gauge overall trends, delving deeper into AI trends online.

B&A: Cracking the Code to Festival Success

As part of B&A’s ongoing commitment to in-house research initiatives, we decided to dive headfirst into the world of festival-goers this Summer

B&A TechScape 2023

Every year, the B&A TechScape report tracks technology usage and attitudes in Ireland. The major growth this year is in the areas of online purchasing and finance. Our report this year also includes behaviour around cryptocurrency dabbling, usage of and feelings toward AI (with focus on Chat GPT in particular), and the level of concern […]

ComReg Mobile Consumer Experience Survey

B&A was commissioned by the Commission for Communications Regulation (ComReg) to carry out a survey on mobile services experiences of Irish consumers.

B&A TechScape 2022 Report

Every year, the B&A TechScape report tracks technology usage and attitudes in Ireland. The major growth this year is in the areas of entertainment and finance. Our report this year also includes behaviour around contactless mobile payments in store using digital wallets, cryptocurrency dabbling and the level of concern regarding how data is used by […]

B&A TechScape 2021

Every year B&A’s TechScape report tracks the use of and attitudes towards technology in Ireland. The pace of adoption of new tech solutions has been staggering as each year goes by. What makes this year’s research so much more intriguing however is when we examine the role that Covid-19 has played in driving our use […]

TechScape 2018

Techscape is conducted on our face-to-face CAPI Omnibus amongst a fully representative sample of 1,000 adults aged 16+ years. The sample is stratified by age within gender by town size across 63 sampling points nationwide. An overall socio-economic status quota is also applied. As such, the sample is fully representative of all Irish adults, and […]

TV Trends – A view from the Establishment Survey

TAM Ireland commission the Establishment Survey twice a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 6 months. The Establishment Survey is also a useful resource in monitoring trends in hardware ownership It also provides Nielsen with a continuous pool […]

eir Connected Living Survey

We have become a nation that loves our smart, connected devices and are heavily reliant on technology for nearly every aspect of our lives. Check out the latest eir Connected Living Survey

eircom Household Sentiment Survey

85% of adults now have access to an online device which can be used on-the-go.

Eircom Home Sentiment Survey Phase III

Eircom Home Sentiment Survey

A tech savvy nation that needs to be constantly connected