Reports: B&A Snapshot series
18 January 2023
The Joy of Christmas Ads
In a last celebration of Christmas 2022, we have looked at 8 TV ads that were on-air to explore their emotional impact, level of Christmas joy and Christmas spirit, and to highlight what resonated with viewers of each ad.
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17 August 2021
B&A Snapshots Series: Retail
The B&A Snapshots series is a monthly musings on the big issues coming up in our many conversations with consumers. To kick us off, Maggie Matthews reflects on how our cycles of lockdown and opening up have helped us clarify what we love about in store, face-to-face retail. And where the high street goes next. […]
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