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Sarah Chapman


Sarah Chapman


Sarah is an Associate Director at B&A, with over 5 years’ experience. Sarah started her career working at Kantar in South Africa working exclusively on the Unilever account before moving to Ireland in 2019. In Ireland she worked at RED C for two years before joining B&A.


Sarah has worked across a wide range of sectors in her career including FMCG, Telecoms, Retail and Finance.

Methodologies & Qualifications

Sarah had experience on both quantitative and qualitative research. Sarah is particularly interested in food & drink research and ad testing.

Sarah holds a Master degree in Research Psychology for the University of the Witwatersrand in Johannesburg South Africa.


Mexican food enthusiast

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