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Niall Brennan


Niall Brennan


Niall is a Associate Director in B&A who works with a large cross section of brands in B2C & B2B industries. Niall is a Behavioural Economics expert who specialises in understanding how and why people make the choices they do in individual, group and environmental contexts.


Behavioural Economics and Ethnographic research in Ireland and internationally.

Methodologies & Qualifications

Niall has a wealth of experience with both qualitative and quantitative research. His specialist area is behavioural economics.

Niall holds a MSc Degree in Human Decision Sciences from Maastricht University in the Netherlands and a BBS from DCU.


Loves any and all sports!

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