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Niall is a dualist researcher who has a wealth of experience in interpreting consumer choice and decision making for a large cross section of brands in the health, grocery, education, tourism, FMCG, financial and alcohol industries. Niall has previously worked as a brand researcher and strategist in MCCP and holds a Master’s Degree in Human Decision Science from Maastricht University in the Netherlands.Focus
Behavioural economics.Methodologies & Qualifications
Niall holds a Master’s Degree in Human Decision Science from Maastricht University in the Netherlands.Otherwise
Loves sports and frequent weekend traveler!
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.