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Niall is a Senior Research Executive in B&A who works with a large cross section of brands in B2C & B2B industries. Niall is a Behavioural Economics expert who specialises in understanding how and why people make the choices they do in individual, group and environmental contexts.Focus
Behavioural Economics, Ethnographic research.Methodologies & Qualifications
Niall holds a MSc Degree in Human Decision Sciences from Maastricht University in the Netherlands and a BBS from DCU.Otherwise
Loves any and all sports!
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.