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Niall Brennan

B&A

Niall Brennan

Career

Niall is a Senior Research Executive in B&A who works with a large cross section of brands in B2C & B2B industries. Niall is a Behavioural Economics expert who specialises in understanding how and why people make the choices they do in individual, group and environmental contexts.

Focus

Behavioural Economics, Ethnographic research.

Methodologies & Qualifications

Niall holds a MSc Degree in Human Decision Sciences from Maastricht University in the Netherlands and a BBS from DCU.

Otherwise

Loves any and all sports!

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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