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Maggie Matthews


Maggie Matthews


Before landing in B&A in 2017, Maggie spent over 8 years working in the UK, most recently with the global agency Flamingo and worked as a Senior Planner with Jump! here in Dublin.

While in the UK, she worked on global brand positioning projects, consumer understanding and creative strategy development, working in close partnership with trends/semiotics teams as well as external quantitative and advertising partners to drive consumer and brand understanding, shape strategy and deliver growth. Her clients spanned;  Unilever across their ice cream brands (Cornetto, Wall’s, Magnum) and haircare business (Dove, Tresemmé, Sunsilk).   Other clients included Brown Forman, Suntory/Jim Beam, O2, M&S, Nestle, and Reckitt Benckiser.


Maggie is more focused on qualitative and strategic planning, leading strategy, positioning and innovation projects, mainly in food and drink, telecos and financial areas.


Methodologies & Qualifications

Maggie has a PhD from Trinity College Dublin and a Diploma from the Market Research Society


Maggie started out doing a Theatre Studies degree and still loves a bit of Am Dram

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