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Luke Reaper


Luke Reaper


Luke is the Managing Director and a shareholder of B&A, and has over 20 years experience in the Irish market. Prior to joining B&A he was a board director of TNS mrbi in Ireland, and also previously worked for Lansdowne Market Research. He is an nine-time winner of Research Excellence Awards from the Marketing Society of Ireland, including the Grand Prix in 2011 and 2012. Also his Urban Life Online Community for Metro Herald won the All Ireland Marketing research award.


He has  particular expertise in Technology, Consumer (FMCG), Media, Financial, and Social issue research, and has spoken at many conferences on consumer insight.

Methodologies & Qualifications

Luke divides his time equally between both qualitative and quantitative research, specialising in pioneering innovative techniques such as Passive App Tracking.  He is a Psychology graduate of University College Dublin, with a B.A. (Hon) in Psychology and a Masters in Social and Organisational Psychology.


He is a past board member of Make-A-Wish Ireland (, a member of the PSI and MII and is current Chair of AIMRO (Association of Irish Market Research Organisations). His hobby is horse riding and can be seen hacking out at a field near you!

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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