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Ian McShane

B&A

Ian McShane

Career

Ian is Chairman of B&A and leads the development of new technology and the approach to major client contracts. He is a qualitative and quantitative research director, and heads up the companies political polling, while having a significant focus on media and comms studies.

Focus

Quantitative, polling, large contracts, industry representation.

Methodologies & Qualifications

All methodologies. Ian is a psychologist and has held roles in AIMRO, and the Marketing Society, and is a member of ESOMAR. He has worked in market research for more than 25 years.

Otherwise

Ian is a trained lifeguard and an ace pool player.

View our research services

For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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