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Ian McShane


Ian McShane


Ian is Chairman of B&A and leads the development of new technology and the approach to major client contracts. He is a qualitative and quantitative research director, and heads up the companies political polling, while having a significant focus on media and comms studies.


Quantitative, polling, large contracts, industry representation.

Methodologies & Qualifications

All methodologies. Ian is a psychologist and has held roles in AIMRO, and the Marketing Society, and is a member of ESOMAR. He has worked in market research for more than 25 years.


Ian is a trained lifeguard and an ace pool player.

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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