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Elaine Sloan


Elaine Sloan


Elaine began her career in Irish Marketing Surveys and joined B&A when it was initially established in 1985.  Elaine is a dualist researcher handling both quantitative and qualitative research projects and has been doing so for the best part of 30 years. She is a Director and Shareholder of B&A. She is heavily involved in projects handled over the internet and through our consumer Acumen panel, and was instrumental in the development of our successful SME Business Barometer (Omnibus).


FMCG, Utilities, Babies and Mothers, Insurance, Transport.

Methodologies & Qualifications

She is a graduate of the Marketing Institute of Ireland and completed the Marketing Institute Digital Marketing Executive Programme in 2012.


Elaine enjoys spinning, hiking and walking her dogs. She also loves to watch and/or attend rugby matches with either a beer or a few glasses of wine!

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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