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Dean is the head of B&A’s statistical analysis unit which comprises 3 analysts and 4 script writers. He has worked at B&A for 12 years and has extended and developed this unit over this time. Prior to that he was a statistical analyst with Infocorp, where he was responsible for the analysis of the JNLR and also for special runs on the JNRS.Focus
Large-scale quantitative studies and the use of new technologies to enhance the quality of findings.Methodologies & Qualifications
Dean has a Diploma in Statistics (dip Stat OU), and has studied Practical Modern Statistics, as well as Relational Database – Theory and Practice. He has 25 years experience in market research.Otherwise
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.