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Dean Howlin


Dean Howlin


Dean is the head of B&A’s statistical analysis unit which comprises 3 analysts and 4 script writers.  He has worked at B&A for 12 years and has extended and developed this unit over this time.  Prior to that he was a statistical analyst with Infocorp, where he was responsible for the analysis of the JNLR and also for special runs on the JNRS.


Large-scale quantitative studies and the use of new technologies to enhance the quality of findings.

Methodologies & Qualifications

Dean has a Diploma in Statistics (dip Stat OU), and has studied Practical Modern Statistics, as well as Relational Database – Theory and Practice. He has 25 years experience in market research.


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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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