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Cathy Glennon


Cathy Glennon


Cathy began her career with Allianz Global Assistance (formerly Mondial Assistance) in 2006, and in 2008 was promoted to Business Development Executive. Part of this role included the analysis of motor breakdowns by model and other demographics, which was her first introduction to quantitative research. She joined Behaviour & Attitudes in 2013, and has been involved in the production of numerous quantitative and qualitative reports since then. She has a has a keen interest in all types of research, however she is particularly drawn to the areas of segmentation and brand tracking.


Tourism, finance, media, automotive, insurance, healthcare, qualitative and quantitative

Methodologies & Qualifications

All methodologies. Cathy has a BA (Hons) in English and Psychological Studies from NUI Galway and a Higher Diploma in Public Relations from the Irish Academy of Public Relations.


A proud (but more often than not heartbroken) Galway hurling fan!

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