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Anita joined B&A in 2011 having worked in the Market Research industry for four years previously. As a dualist researcher, Anita has gained extensive experience across a number of sectors including utilities, telecommunications, FMCG’s, financial services and public sector. Anita has also been heavily involved in eye tracking methodologies and studies concentrating on the growth of new technology.Focus
Eye tracking, segmentations, technology, media, public sector, telecommunications, NPDMethodologies & Qualifications
All methodologies. Anita has a BA (Hons) in Humanities from the University of Ulster, and an MA in Journalism from Dublin City University. Anita has also completed numerous Market Research Society courses.Otherwise
An avid GAA fan and loves match days!
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.