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Net Promoter 3.0 – additional insight or burdensome analysis

The Net Promoter System revolutionised CX measurement and is now a feature of almost all CX studies. In this article Clare Kavanagh, Director reviews the opportunities for improved insight but also the additional data gathering and calculation requirements, sometimes onerous,  of the new improved Net Promoter 3.0 system.

Read Clare Kavanagh’s (our CX expert) recent article in Marketing.ie

For more information, please contact Clare: clare@banda.ie

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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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