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8 Consumer Themes And What It Means For Marketing

B&A’s  contribution to the AAI toolkit series from Neil Douglas

Guided by research, but undoubtedly influenced by our own ‘gut reactions’, here are Our Eight Themes.

Video content from the original presentation below.

  1. All About Me

2. Choice Nausea

3 Experience Equity

4. Health Badging

5. A New Wrapper For Trust

6. Here Be Dragons

7. Where’s The Harm?

8. Sugar Rush of Disruption




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