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B&A’s contribution to the AAI toolkit series from Neil Douglas
Guided by research, but undoubtedly influenced by our own ‘gut reactions’, here are Our Eight Themes.
Video content from the original presentation below.
2. Choice Nausea
3 Experience Equity
4. Health Badging
5. A New Wrapper For Trust
6. Here Be Dragons
7. Where’s The Harm?
8. Sugar Rush of Disruption
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.
