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Dark Side of Health

“Orthorexia Nervosa” or Orthorexia is an unhealthy fixation on eating healthily. The term was coined by an American doctor, Stephen Bratman, following his own obsessive illness. It is not an official term yet – but watch this space.

We are a nation that is becoming obsessed with ‘health’. The recent B&A Health & Diet study identified that 59% of us are now interested in information about diet and health, while 82% of us now feel confident about which foods are healthy and unhealthy.

A deluge of programmes, blogs and social media are bombarding us with the latest ‘advice’ for healthy eating: cut out carbs, drop sugar, go gluten-free, dairy-free, wheat-free, eat paleo or only raw foods. But taking the rules too far could lead to an unhealthy fixation with healthy eating. Not only does this fixation impact us physically due to restrictive diets impacting our nutritional intake, but it also impacts people’s mental health.

Click here to read the full article from marketing.ieDark side of health

For more information about this topic or any research you may like to conduct around food and health, please contact Luke Reaper (

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