To request a copy of this limited circulation report in confidence, please submit your e-mail and we will contact you shortly.
Irish Distillers Pernod Richard (IDPR) is one of Ireland’s leading alcoholic drinks companies responsible for a wide range of international brands.
They had to reassert themselves as a leading source of customer insight to build a more effective relationship with one of their key channels, the retailers.
We designed a seven stage project using innovative approaches to uncover insight and energise the relationship with retailers. The project employed ethnographic home visits, eye-tracking technology at point of sale, altered-state group discussions, combined with in-store observations, an exit survey and online testing.
Four director-level researchers worked together ensuring quality and momentum was maintained.
As a result of the research, IDPR has succeeded in re-energising their relationship with their customers and stimulated sales uplift. The research is now used as a best practice template within IDPR internationally.
This research was shortlisted for a Marketing Society Research Excellence Award in 2013.
For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.