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‘Pfizer Health Index’

Pfizer is one of the world’s premier pharmaceutical companies and has 6 manufacturing facilities in Ireland.

Following from our participation in a 12 country network study on consumer health in 2004 B&A was asked by Pfizer, and their local communications advisers WHPR, to develop the Pfizer Health Index, which has become an important study charting the health practises and attitudes of Irish adults. This survey has become a widely consulted resource and an important element of Pfizer’s stakeholder engagement programme. Each year we have adopted a specific focus for example on the health of men, women, older adults and immigrant communities living in Ireland.

An update of our inaugural network wide healthcare study was jointly lead by B&A and we presented a paper based on the 28-country survey at the MRS Healthcare Conference in London in 2012.

10th Pfizer Health Index


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For 30 years we have been Ireland's leading and most innovative provider of market research and consumer insight solutions. We have evolved from being a small 'boutique' agency with core qualitative expertise, to being the largest Independent agency with a genuinely solution-neutral focus. We are as dynamic and creative quantitatively as we are thorough and meticulous qualitatively.

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